Top 10 Digital Marketing Tools

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  1. Canva

Canva is a Graphic design platform used to create presentations, social media graphics, newsletters, Posters and so much more.

You can search millions of images for FREE to use, Free Icons, Photo filters and hundreds of fonts.

There is a free and paid version but you can get everything you need from the free! Paid version gives you more graphics to work with.

Pros

  1. Offers free pre-made templates
  2. You can create graphics
  3. Easy To Use

Cons

1.The better quality images are only at cost

  1. Unable to underline text
  2. The free and paid graphics are all mixed together. These should be grouped differently.

Canva is free but if you wanted to upgrade it would only cost £10.99 per month / £107.88 Annually

Sign up for Canva Here!

  1. Trello

Trello is a collaboration tool that organizes your projects into boards. It tells you what is being worked on, who’s working on what and where something is in process.

Pros

  1. Simple Task Management
  2. Ability to collaborate
  3. Drag and drop interface to move tasks along the progress funnel.

Cons

  1. Limited to simple descriptions
  2. Missing a search feature
  3. No calendar support

Trello is free to use, however you can upgrade to a business account for £12.50 per month

Sign up for a free Trello account here!

  1. Google AdWords

Good ads is an online advertising platform developed by google where advertisers bid to display brief advertisements, service offerings, product listings, or video to web users.

Pros

  1. Many targeting capabilities
  2. Detailed tracking tools
  3. Real Time Analytics

Cons

  1. Not easy to learn how to use
  2. High competition
  3. Can be very pricey if you are a beginner and don’t know how to use the platform

Sign up for a free ads account here!

  1. Google Analytics

Google Analytics allows you to analyse in-depth details about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.

Pros

  1. Real time data
  2. Conversion tracking
  3. It is free

Cons

  1. Getting used to the regular updates, not always easy to learn
  2. User interface could use improvement
  3. Unable to see actual search terms from the user activity.

Sign up for a free Analytics account here!

  1. Aweber

Aweber is an email marketing app that allows you to create a mailing list and capture data onto it and you can automate your email marketing.

Pros

  1. Automation
  2. Very easy to use
  3. You can start for free

Cons

  1. Not many integrations
  2. Standard template designs need improvement
  3. Unable to set a default font and style.

You can join Aweber for free but if you want to go pro it is $16.15 per month.

Sign up for a free account here!

  1. WordPress

WordPress is a web publishing software you can use to create your own website or blog.

Pros

  1. User Friendly
  2. Highly customizable
  3. Great choice of themes

Cons

  1. Can have security issues IF not updated regularly and vigilantly
  2. Requires more tutorials
  3. Finding the best options for your use can be time-consuming

Pricing –

  1. Free
  2. Personal Use – £3 per month billed annually
  3. Premium – £7 per month billed annually
  4. Business – £20 per month billed annually
  5. eCommerce – £36 per month billed annually

Sign up for WordPress here!

  1. All-In-One SEO Pack

All-In-One SEO pack is a plugin for your website that optimizes your WordPress site for SEO.

Pros

  1. Simple and Approachable SEO strategies
  2. Attract more visitors to blog posts
  3. Keyword Optimization

Cons

  1. No content analysis or SEO scoring
  2. There is no support in the free version
  3. Does not have easy navigation and importing data from google search console features.

Download for free here!

  1. SEMRush

SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. SEM tools help marketers who work within: SEO,PPC, Keyword research etc.

Pros

  1. Extensive keyword research
  2. Drill down analytics
  3. Competitive research

Cons

  1. Sometimes hard to navigate the UI
  2. Pricing
  3. Complex to learn

Pricing

  1. Try for free for 10 days
  2. Pro – $99.95/mon – $83.28/Annually
  3. Guru – $199.95/mon – $166.62/Annually
  4. Business – $399.95/mon – $333.28/Annually

Sign up for SEMrush here!

  1. Facebook for Business

Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. You can use this free platform to run and track ads.

Pros

  1. Scheduling posts is simple
  2. View insights of your ads
  3. Integrates with Instagram

Cons

  1. Requires more tutorials
  2. Needs better integrations with apps
  3. Needs to be more user friendly
  1. Facebook for Business

Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. You can use this free platform to run and track ads.

Pros

  1. Scheduling posts is simple
  2. View insights of your ads
  3. Integrates with Instagram

Cons

  1. Requires more tutorials
  2. Needs better integrations with apps
  3. Needs to be more user friendly

Download the Facebook for Business app!

  1. Google Keyword Planner

Google Keyword Planner tool is a useful resource for building strong keyword lists and helps you get your PPC campaign off to a running start. It is a free to use tool that helps you generate keyword ideas.

Pros

  1. Search Volume
  2. Keyword max CPC and competition
  3. Ad Group Suggestion

Cons

  1. Does not provide negative keyword list
  2. It does not suggest long term keywords for most of the categories.
  3. Keyword density check is not available.

Use the Keyword Planner here!

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